Brand design
Brand design
Brand creation is like visual alchemy. Where a sign is revealed through the association of graphic elements in order to distill and reveal its unique identity.
A visual sign such as a logo is nothing more than the synthesis of all the components of a brand or project. It is a true concentration of meaning, a unique symbol that serves as a guiding thread for all the visual communication of the brand. It must express the values, personality, aspirations, and promises of the brand.
I am the brand’s guardian. My responsibility is to have a 360-degree vision and apply it to all its components. This can range from choosing the paper for a business card to the visitor’s journey on a website, or even finding a fork in a restaurant.
Each project has its own codes, its own values. Based on an objective analysis of the context, my role is to help you decipher your identity and translate it visually in a coherent and memorable way.
To thus shape a unique visual story, capable of evoking emotion and uniting audiences.Whether it’s to assert a high-end positioning in a competitive market, strengthen your innovative brand image, or convey the values of a cause you care about.
My work methodology is based on active listening, in-depth analysis of your needs and your market, and constant creative research. I also rely on a complete mastery of the graphic chain and on a permanent watch of the latest trends to always maintain an innovative and original approach.
In order to offer creative and objective visual identities, I co-founded a creative studio where branding, graphic design, and design thinking experts work together. This synergy allows us to offer tailor-made solutions adapted to each project.
