Constructeur d'autonomie énergétique

Héole

Global design
2021

Brand strategy
Visual identity
Editorial
Web design
Print

HÉOLE develops organic photovoltaic sails intended for the production of green energy to power boats, electric airships or ephemeral or isolated constructions.
In Breton “Heol” means “sun”… In Greek mythology, “Éole” is the master and steward of the winds. Héole is a contraction of these 2 ideas.

The concept developed is an abstraction of the 4 universal elements. Water, air, earth, wind. To better support the idea that society is likely to create energy autonomy with all the elements.
The baseline associates the profession of naval "builder" with the idea of energy autonomy.