Constructeur d'autonomie énergétique

Héole

  • Brand strategy
  • Visual identity
  • Editorial
  • Web design
  • Print

HÉOLE develops organic photovoltaic sails intended for the production of green energy to power boats, electric airships or ephemeral or isolated constructions.
In Breton “Heol” means “sun”… In Greek mythology, “Éole” is the master and steward of the winds. Héole is a contraction of these 2 ideas.

The concept developed is an abstraction of the 4 universal elements. Water, air, earth, wind. To better support the idea that society is likely to create energy autonomy with all the elements.
The baseline associates the profession of naval "builder" with the idea of energy autonomy.

Concept

Shape

Logo

Baseline

Couleurs

EAU
AIR
TERRE
TERRE

Motion